Streamlining E-Commerce Operations with monday.com for a Netherlands-Based Fashion Brand

About the Company 

Our client is a rapidly growing e-commerce fashion business based in the Netherlands, operating under the dropshipping model. With active markets across Europe and an expanding customer base, the client was seeking to centralize and scale backend operations. Their business model heavily depends on digital workflows involving product development, TikTok advertising, Shopify product listings, and customer service management via Zendesk.

Summary: 

A Netherlands-based fashion brand partnered with us to streamline their scattered workflows into a centralized one using monday.com. We implemented structured boards for product development, TikTok campaigns, customer service, and supplier tracking—complete with workflow automation and Zendesk integration. Visual dashboards were created to display critical KPIs like ROAS and refund trends. The result was a 40% reduction in manual work, faster support resolution, and improved team productivity. Our monday.com consulting services provided the operational clarity and scalability the brand needed to grow confidently in a competitive e-commerce market.

Customer Challenges 

Despite their growth, the client's internal operations were scattered across spreadsheets, disconnected tools, and manual processes. This led to inefficiencies in communication, poor task visibility, and limited ability to scale.  Some issues were:

Lack of Centralized Workflow 

The team was juggling multiple workflows across spreadsheets, emails, Slack, Zendesk, and Shopify. Without a centralized tool, tracking tasks, deadlines, or campaign performance became difficult, impacting team productivity.

Disconnected Customer Support System 

Customer service was managed through Zendesk, while operations lived in other platforms. This disconnect slowed down response times and limited visibility into recurring support issues like refunds or supplier delays.

Manual & Repetitive Tasks 

Daily campaign planning, product listing, and team assignments required repeated manual input. The team lacked automation, resulting in missed deadlines and inefficient use of resources.

Poor Visibility into KPIs 

Management had no real-time dashboards to monitor performance metrics like campaign ROAS, refund volumes, or task progress. This hindered decision-making and made it hard to spot inefficiencies

Solution 

CloudCache Consulting designed a tailored monday.com workspace that significantly enhanced the client’s e-commerce workflows, efficiency, and team collaboration. Our expert team of certified consultants provided end-to-end monday.com consulting services focused on scale, automation, and ease of use.

Creation of 6 Structured Boards 

We built dedicated boards for each key workflow:

• Product Sourcing & Research
• Product Listing to Shopify
• Daily Campaign Planning (TikTok-centric)
• Customer Service (linked to Zendesk)
• Refund & Supplier Issue Tracking
• Daily Team Task Manager

Each board featured clearly defined statuses, ownership, due dates, and automation rules to streamline collaboration and execution.

Workflow Automation 

We implemented robust workflow automation including:

• Slack notifications for upcoming deadlines and task assignments
• Recurring tasks for daily TikTok ad launches
• Automatic archiving of completed tasks
• Deadline reminders and status updates to keep the team accountable

Zendesk Integration 

We used custom API and utilized third-party connectors to sync support tickets into monday.com. This allowed the support team to track open issues alongside internal workflows.

Visual Dashboards 

We developed custom dashboards to display real-time KPIs:

• Refund trends by supplier
• Team workload and performance metrics
• Campaign success tracking

These dashboards gave leadership a clear snapshot of what’s working and where to optimize.

Results 

Attained results were very pleasing to the client such as.

• Centralized Operational Control

The entire team now works from one platform, reducing dependency on spreadsheets and emails.

• Improved Response Times

Zendesk ticket visibility within monday.com empowered faster resolution and better tracking of customer service issues.

• 40% Reduction in Manual Work

With recurring tasks and automations in place, repetitive tasks were minimized, giving team members more time to focus on growth strategies.

• Enhanced Decision-Making

With visual dashboards displaying KPIs, the management team can now make data-driven decisions and scale confidently.

Technology and Tools Used 

Monday.con, Zendesk

Final Words 

This project is a great example of how CloudCache Consulting, a trusted monday.com consulting partner, can transform fragmented processes into streamlined systems. By leveraging monday.com customization and strategic workflow automation, we helped our client turn a complex e-commerce operation into a visual, automated, and scalable solution.

Whether you’re a dropshipping business or an e-commerce brand looking to simplify your backend operations, we’re here to help. Let’s talk about how our monday.com consulting services can support your business goals. You can visit our Upwork page for client’s reviews as well.