HubSpot July 2025 Updates, New Features to Boost Your Marketing, Sales, and Service Operations
HubSpot has once again rolled out a set of exciting updates this July 2025, just ahead of their much-anticipated annual INBOUND conference. Whether you're using Marketing Hub, Sales Hub, Service Hub, or Smart CRM, this month’s improvements are designed to make your work easier, more efficient, and better connected.
In this article, we’ve broken down the key updates so you can understand what’s new, how it works, and how it can help your business grow. From new social media campaign tools to improve ticket routing and CRM enhancements, here’s everything you need to know.
HubSpot July 2025 Updates
Marketing Hub Updates
Add External Social Posts to Your Campaigns
If you’ve ever struggled to track all your social media performance because some posts weren’t published through HubSpot, there’s good news. You can now include external social media posts—those published outside of HubSpot—in your campaigns
Why this matters:
This update provides a complete view of your social media performance in one place. You can track engagement, measure ROI, and align all your campaign elements more accurately—even if you use tools like Meta Business Suite or direct platform posting.
How it helps:
Gives a full picture of campaign performance.
Assists in measuring social media impact more preciously.
Makes reporting easier by including all social activities, regardless of where they were posted.
IP-Based Country Segmentation in Buyer Intent
Now its Buyer Intent tool is segmentation enabled by the visitor’s country, and by IP address.
Why this matters:
This feature helps you identify which geographic regions are showing the most interest in your offerings.
How it helps:
- Personalize outreach by region.
- Improve lead targeting strategies.
- Plan region-specific content and ads.
SalesHub Updates
Manually Score Deals and Companies
While HubSpot already allows automatic lead scoring, Sales Hub users can now manually assign scores to deals and companies.
Why this matters:
Not all valuable leads fit into a scoring model. Some deals require a personal touch based on intuition or unique business insights. This update lets your team add manual input, helping prioritize leads with more context.
How it helps:
- Add subjective value to scoring models.
- Focus on deals that align strategically, not just numerically.
- Empower sales reps to flag high-value opportunities.
Service Hub Updates
User-Based Ticket Capacity Limits by Ticket Type
Service teams can now set ticket capacity limits for each agent based on the type of ticket—such as calls, messages, or emails.
Why this matters:
Different ticket types can require different response times and effort levels. By assigning capacity per ticket type, managers can balance workloads more effectively and avoid overloading team members.
How it helps:
- Ensures better workload distribution.
- Reduces agent burnout.
- Improves overall customer service response times.
Updated Ticket Routing: Balanced Distribution and Active Call Assignment
HubSpot’s ticket routing engine has been improved. Instead of only considering the most recent tickets, it now evaluates all open tickets when assigning new ones.
Why this matters:
This helps maintain fair ticket distribution, ensuring that no single agent is overwhelmed.
How it helps:
- Promotes fairness in workload.
- Speeds up ticket response.
- Keeps service operations running smoothly.
Smart CRM Updates (Available Across All Hubs and Tiers)
Basic Record Cloning
HubSpot now allows basic record cloning, which makes it easy to duplicate CRM records like contacts, companies, or deals.
Why this matters:
When managing multiple similar records, creating new ones from scratch can be time-consuming. With record cloning, you save time while maintaining consistency.
How it helps:
- Reduce repetitive data entry.
- Maintain consistent formatting.
- Quickly replicate frequently used records.
Multi-Select User Properties
You can now create CRM properties that support multi-user selection in a single field. This is especially useful for assigning shared responsibilities on deals, tickets, or projects.
Why this matters:
Modern teams often collaborate across roles. This update supports co-ownership, making team collaboration and responsibility tracking more transparent.
How it helps:
- Assign multiple owners to a task.
- Improve team accountability.
- Track progress more accurately.
Bulk Actions in Smart Properties
Smart CRM users can now bulk update smart properties across entire contact lists or filtered views.
Why this matters:
Previously, updating smart properties one-by-one was time-consuming. Now, with bulk updates, you can save hours of manual work and maintain data consistency.
How it helps:
- Mass update properties with one click.
- Avoid human errors in manual updates.
- Keep CRM data accurate and updated.
Filter Lists by Usage Channel
On the List Index page, you can now filter lists based on where they’re used—such as workflows, emails, or campaigns.
Why this matters:
Managing lists gets tricky when you’re unsure where they’re used. This feature helps you safely make changes without disrupting live assets.
How it helps:
- See exactly where a list is used.
- Make confident edits or deletions.
- Keep campaigns running smoothly.
Why These Updates Matter for Your Business
HubSpot’s July 2025 updates are more than just technical improvements—they represent a shift toward smarter automation, better collaboration, and streamlined customer engagement.
Each new feature supports real business outcomes:
- Marketing teams can now see the full impact of their efforts, no matter where they publish content.
- Sales reps can prioritize leads based on real insight, not just automated scores.
- Support teams can manage workloads more fairly, resulting in faster customer service.
- CRM admins and operations teams can maintain cleaner data and reduce repetitive tasks.
These updates reflect HubSpot’s ongoing commitment to simplifying complex processes while giving users more control and visibility into their systems.
Final Words
With inbound just around the corner, it’s the perfect time to explore these new tools and prepare your teams to make the most of them. Whether you’re a long-time HubSpot user or just starting out, these July 2025 updates can help you work smarter, not harder.
From marketing to service, and CRM to automation, HubSpot continues to deliver tools that grow with your business. If you need help exploring or Hubspot implementation, don’t hesitate to reach out to CloudCache Consulting, your HubSpot partner.
Staying ahead means staying informed. By embracing these updates with our HubSpot Consulting Services, you’re not just improving your HubSpot portal—you’re improving your entire customer journey. Check out our clients’ reviews on Upwork.
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