How Our Client Saved 7 Hours per Week by Automating Weekly Content Publishing with Make.com

CloudCache Consulting helped a busy marketing agency stop the weekly copy-paste grind. Our Make.com integration services solution connected Google Docs, WordPress, Mailchimp and LinkedIn to automate publishing. Publishing time saved upto 7 hours per week. Formatting errors dropped by 90% and on-time delivery rose to 100%. The team now handles three times more clients and spends its energy on ideas, not manual tasks, which boosts client value and growth.

Make.com integration for a marketing company

About the Company

Our client is a digital marketing company. They primarily operate in the USA.

Customer Challenges

Their team manages a big amount of content weekly including blogs, newsletters, and social media content for multiple brands. The agency faced three major hurdles:

• Time-Consuming Publishing: Writers created articles in Google Docs, fixed headings, uploaded images, and rebuilt the post but editors had to do the same again to upload each one to WordPress, Mailchimp, and LinkedIn manually. This took hours every week.
• Missed Deadlines: Because of manual effort, small delays built up. Sometimes a post went live late or a newsletter was sent hours behind schedule.
• Formatting Errors: Copy-paste jobs often caused issues—wrong fonts, missing images, or broken links. Fixing them ate up more time.

Solutions

We crafted a custom solution for workflow automation with Make.com. Here’s how we achieved it step by step:

• Centralized Drafts: Writers continued working in Google Docs. Once a document is marked as “approved,” by the editor, in Make.com a webhook detects the change. This became the trigger for the workflow.
• Automated Blog Publishing: Using Make’s WordPress module, we mapped fields like title, content, tags, and featured images. Metadata was auto-filled, ensuring every article was SEO-ready before publishing.
• Newsletter Creation:The same workflow created a draft campaign in Mailchimp. In that draft the title gets filled in the subject line, the content fills in the email body, and links redirects back to the WordPress blog. Editors only needed to review and hit send.
• Social Media Distribution: Make pushed a pre-formatted post to LinkedIn. The post included the article title, short summary, and a blog link. Hashtags were pulled from a pre-set library inside the workflow, saving time for marketers.
• Error Notifications: We added error-handling routes. If an image was missing or WordPress returned an error, Make sent an instant Slack notification. This gave editors real-time alerts to fix issues without disrupting the flow.

Results

The results were immediate and measurable:

• Time Saved: Weekly publishing tasks that once took 6–7 hours were reduced to less than 1 hour.
• Accuracy: Formatting errors reduced by 90%, since copy-paste was removed from the process.
• Team Efficiency: Writers and editors focused on strategy and content quality instead of admin work.
• Consistency: Every article went live on time, formatted correctly across channels.
• Scalability: The team could now handle more clients without hiring additional staff.

Technology and Tools Used:

Make.com, wordpress, mailchimp, Google Doc, Social Media Platforms

Final Words

A good week now feels calm. Writers write. Editors edit. Make handles the plumbing. We don’t rush before deadlines or fix broken links. The flow is simple, fast, and reliable—and the team has more headspace for better ideas.

CloudCache Consulting provides make.com integration services. Book a free consultation with us today and you can visit our Upwork profile for our customer testimonials.