The Client, a distinguished UK-based design and production service company, is renowned for creating high-quality art.
The Client faced crucial challenges, they needed a solution to automatically manage the synchronization of email subscription statuses between Salesforce Contacts/Leads and their Mailchimp lists.
When a Contact/Lead record had its 'Email Opt Out' checkbox marked, the Client wanted it to be unsubscribed from the associated Mailchimp list. Conversely, if the 'Email Opt Out' checkbox was unchecked, the corresponding record should be resubscribed to the Mailchimp list.
The 'MailChimp for Salesforce App lacked the desired functionality, prompting the client to craft a customized solution.
To address these challenges, the following innovative solution approaches were proposed and evaluated by us:
Apex Trigger & Helper Class:
An Apex trigger was developed for both the Contact and Lead objects.
A supporting helper class was created to facilitate callouts to the Mailchimp REST API.
Callout methods were implemented in the helper class using the @future annotation, which allows callouts from Apex triggers.
The process flow involved:
Apex Batch/Scheduler Class:
An Apex Batch, a Helper, and a Scheduler classes were designed to meet the requirement.
The integration solution delivered notable outcomes such as:
In response to the Client's imperative need for Mailchimp-Salesforce integration, CloudCache Consulting devised and executed a tailored solution. The integration seamlessly managed email subscription statuses, aligning with the Client's unique requirements. By overcoming technical obstacles, We enabled the Client to enhance its customer communication strategy and maintain data consistency across platforms. Our Salesforce Professional Resources were a key help in this. Connect with us on Fiverr.