Salesforce has unveiled new AI and data capabilities within its Nonprofit Cloud, designed to help nonprofits improve efficiency, engage donors more effectively, and increase fundraising. These new features include advanced AI tools that create personalized gift proposals and provide clear summaries of program outcomes, grants, and donor histories—all integrated directly into the Nonprofit Cloud platform.
Additionally, Salesforce has launched Data Cloud for Nonprofits, a tool that enables organizations to unify and harmonize their data, offering a comprehensive view of donors, volunteers, and program participants. Combined with the new AI capabilities, this integrated data allows nonprofits to gain valuable insights into fundraising performance, program effectiveness, and grant management.
The Nonprofit Cloud, now equipped with the Einstein 1 Platform, leverages nonprofits to nurture their data and delivers AI solutions to streamline tedious tasks. The latest innovations include:
This generative AI feature creates personalized gift proposals based on donor data, such as previous donations, personal interests, and past interactions. This significantly reduces the time spent manually gathering donor information and crafting proposals.
This new feature will soon be integrated into Nonprofit Cloud workflows, allowing nonprofits to:
This tool aggregates both structured and unstructured data from various sources, such as Excel files, donor databases, and volunteer information. It gives nonprofits a complete view of their stakeholders and enhances their ability to analyze program performance, fundraising trends, and potential risks among program participants.
Today, Nonprofits face increasing demands for their services, coupled with rising costs, and the need to diversify their fundraising strategies. Many organizations struggle to manage workloads, particularly when data is siloed and fragmented. In fact, 42% of nonprofits prioritize investments in data security, integration, and reporting. The new tools from Salesforce address these challenges by streamlining operations and providing valuable insights to drive better decision-making.
These tools are included with Nonprofit Cloud Einstein 1 Sales or Service Edition, which is available today. The new Nonprofit Cloud Einstein 1 Edition bundles Nonprofit Cloud, Data Cloud, Einstein, Experience Cloud, and Slack. To access the ‘Fundraising Gift Proposals’ one needs to purchase the Sales or Service Einsteins with the Nonprofit Cloud Enterprise and Unlimited Editions.
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