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Salesforce Launches Flexible Agentforce Pricing to Accelerate AI Adoption in the Workplace

Salesforce  has launched a new, flexible pricing structure for its AI product, Agentforce. This change is designed to help companies scale their digital workforce in a cost-effective and efficient way. As more businesses begin to integrate AI into their everyday operations, Salesforce’s new pricing options aim to make it easier to adopt, experiment with, and expand AI across departments.

Why Flexible Pricing Matters for AI Adoption

Artificial Intelligence is advancing rapidly, and more businesses are trying to use AI to improve their productivity and performance. However, managing the costs of AI has become a big challenge, especially for CIOs and IT leaders. A recent Salesforce study found that 90% of CIOs say high costs are limiting their ability to get real value from AI. This insight is echoed in reports from CIO.com and other technology publications.

To overcome this issue, many companies are now looking for a pricing model that’s based on the outcomes AI delivers, not just how often it’s used. Salesforce has listened and responded by introducing a new pricing approach that provides more flexibility, control, and value. This enables businesses to start small, test use cases, and scale as they see success, without overspending.

Key Highlights of the New Pricing Model 

To support this shift toward outcome-based AI usage, Salesforce introduced three major updates:

Flex Credits 

Salesforce previously offered a simple pricing model of $2 per conversation with Agentforce. Now, with Flex Credits, it allows customers to pay for what the AI agent actually does—whether it’s updating records, solving support tickets, or completing tasks.

  • Each AI action uses 20 Flex Credits, equivalent to just $0.10 per task.
  • Available in packs of 100,000 credits for $500.
  • Through the Salesforce Digital Wallet, businesses can manage and track credit usage, monitor trends, and allocate resources to the highest-value use cases.

It’s perfect for companies that want to measure impact before committing to large-scale AI investments.

Flex Agreement 

The Flex Agreement is a new option to shift their investment between traditional user licenses and AI usage credits as their priorities evolve. For example, if a business wants to reduce the number of users and focus more on automation, it can convert unused user licenses into Flex Credits. The reverse is also possible.

This agreement helps companies:

  • Adapt their strategy in real time
  • Make smarter investment decisions
  • Use their budgets more efficiently

With this flexibility, businesses don’t need to worry about being locked into a fixed structure. They can experiment with new AI use cases, adjust resource allocation, and scale success as needed.

New Agentforce Licenses and Add-ons 

To make it even easier to integrate AI into daily operations, Salesforce is launching new Agentforce licenses and add-ons that include unlimited usage for employees. Its per-user-per-month (PUPM) pricing model without usage limits.

This means employees across departments—from sales and marketing to HR, IT, and customer service—can:

  • Automate repetitive tasks
  • Access knowledge faster
  • Improve onboarding experiences
  • Deliver better service to customers

Since these new licenses are designed for enterprise-wide deployment, companies can confidently scale their digital workforce without worrying about hitting usage limits.

What Customers and Industry Leaders Are Saying 

The response to Salesforce’s new pricing model has been overwhelmingly positive.

Ritu Jyoti from IDC praised the shift to consumption-based pricing, calling it essential for building trust and encouraging AI adoption in more areas of the business.

Patrick Moorhead of Moor Insights called the ability to swap unused licenses for AI credits a “unique and powerful” move that makes Salesforce easier to do business with.

Sheryl Kingstone from 451 Research noted that more companies are interested in outcome-based pricing models, especially as customer expectations around personalization and speed grow.

Availability and Future Plans 

  • Flex Credits and Flex Agreements are available now.
  • A new set of Flex Payment Models is expected in Fall 2025.

Salesforce’s flexible Agentforce pricing is a game-changer for how organizations approach AI. It allows companies to grow their digital labor force gradually, measure success, and make changes without being tied down by traditional licensing models. As AI becomes a bigger part of everyday business operations, Salesforce’s innovative pricing helps remove financial barriers and encourages scalable, outcome-driven adoption.

For more updates keep following CloudCache Consulting.

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