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Salesforce’s AI-Powered Life Sciences Cloud Revolutionizes Pharma and MedTech Engagement

Salesforce has launched the Life Sciences Cloud, a cutting-edge platform for pharmaceutical (pharma) and medical technology (MedTech) organizations. This cutting-edge solution aims to revolutionize patient and healthcare professional (HCP) engagement while streamlining clinical operations by integrating data, automation, and trusted AI.

Why It Matters:

Recruiting participants for clinical trials is notoriously challenging and time-consuming, often consuming up to one-third of each study's duration. Moreover, patient enrollment targets barely hit 80% in clinical trials, ultimately needing timeline extensions. Post-launch, patient adherence to prescribed therapies also remains a significant hurdle, with approximately 40% stopping medication within a few months. AI offers a potent remedy to these issues, enhancing operational efficiency and providing better support for patients and HCPs. Indeed, 86% of healthcare and life sciences leaders assert that leveraging data and AI will be crucial to their success over the next five years.

Innovation in Action:

The Life Sciences Cloud harnesses the power of the Einstein 1 Platform, offering an AI-driven, end-to-end solution that seamlessly connects teams across various engagement areas to improve patient recruitment, trial onboarding, and communication processes:

  • Participant Recruitment and Enrollment: This feature empowers contract research organizations (CROs), clinical sites, and sponsors to identify and recruit qualified, diverse candidates for clinical trials. Utilizing generative AI, clinical research coordinators can efficiently match patients to trials based on pre-screening and eligibility criteria, significantly reducing manual screening time. Patient portals enhance trial discovery, making it easy for eligible patients to express interest. Einstein Copilot, Salesforce’s conversational AI assistant, further aids coordinators by generating patient segments and connecting with potential trial participants.
  • Patient Benefits Verification: It provides comprehensive coverage analyses, service level agreement (SLA) expirations, and proactive alerts on a single dashboard. Einstein Copilot aids patient service agents in creating benefits summaries and conducting bulk re-verifications, ensuring consistent patient treatment.
  • Patient Program Outcome Management: This feature allows patient service teams to capture and automate the impact of their education and support programs. It maps patient milestones to program outcomes through assessments and event reporting. This helps craft tailored engagement strategies that remind patients to adhere to their medication regimens, reducing treatment drop-off rates.
  • Life Sciences Cloud for Customer Engagement: Sales representatives can engage HCPs with dynamic, relevant content directly from mobile devices, even without Wi-Fi access, enhancing the overall engagement experience.
  • Unified Data Platform: It integrates data from structured and unstructured sources into a unified model, enabling personalized interactions and engagement. The open ecosystem allows for seamless third-party data integration, further personalizing content for HCPs.

Availability:

  • Participant Recruitment and Enrollment capabilities, including screening, e-consent, and randomization, are generally available now. AI enhancements for patient recruitment are expected by late 2024.
  • Currently, Pharmacy Benefits Verification is open as the Life Sciences Cloud domain.
  • This will be available generally in September 2025.
  • Unified Data Platform for Life Sciences, including Data Cloud and MuleSoft, is available now.

Salesforce’s Life Sciences Cloud represents a transformative solution poised to redefine patient and HCP engagement, enhance clinical trial efficiency, and drive better health outcomes through the power of AI. This platform is set to become an indispensable tool for pharma and medtech companies seeking to leverage advanced technologies to improve their operations and patient interactions.

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